Peter Dean Rickards brings Nikia Phoenix’s fabulous freckles to the forefront in the shoot, showing her true personality and natural beauty. The spread has a cinematic tone that serves as a top notch visual experience.
Implications - Consumers in the modern age are looking for ways to stay integrated with nature in some way. Products that feature an environmentally friendly production method are appealing to those who have fast-paced lifestyles but still want to stay eco-conscious. In order to stay relevant, a company could focus on creating more green-friendly items.