Peru 21 Designed Its Front and Back Pages to Become a Protest Sign

By: Riley von Niessen - Sep 26, 2016
References: youtube & adweek
Peru 21, one of the country's most popular newspapers, decided to take a stand against violence by having its pages dual-function as a symbol of support for women.

The signs, which read "Violence is not love," "Nobody has the right to touch you" and "To be silent is to be an accomplice," were all taken from victims of sexual violence. Peru 21 created the signs on its newspapers in response to the country's first major rally for women's rights.

In creating them, Peru 21 hopes to spread information regarding the unfortunate consistency that acts of violence against women take place in the country, as well as make the voices of those who've experienced it firsthand be heard. In order to spread word of these efforts, the newspaper joined with ad agency McCann Lima, which in addition to designing the signs, created a social media campaign for it.