Honda's Personal Space Invaders Ad Shows the Space-Saving Honda City

By: Laura McQuarrie - Published: May 10, 2014 • References: & brandingmagazine
As Honda's 'Personal Space Invaders' ad humorously shows, there's nothing worse than someone who doesn't have regard for your personal space. In the commercial, Honda demonstrates a number of situations that we've all likely encountered at some point or other, including that person who stands way too close behind you at an ATM, being on public transit and having someone's head loll onto your shoulder as they sleep, or trying to park between two cars whose drivers had no regard for the lines.

The ad doesn't necessarily show people getting a ton of breathing room, but it suggests that the helpful devices in the Honda City auto will help you reclaim some personal space, even in the busiest and most cramped of places. Stats for Space-Reclaiming Auto Ads Trending: Older & Mild
Research: 358 clicks in 106 w
Interest: 0.5 minutes
Concept: "personal Space Invaders"
Related: 79 examples / 61 photos
Segment: Males, 18-35
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