The Pepsi Football Vending Machine Tests Your Soccer Skills

By: Laura McQuarrie - Published: May 21, 2014 • References: pepsi & digitalbuzzblog
The Pepsi Football Vending Machine will give you a soda, but first, you've got to work up a thirst by showing off some of your sports skills. The interactive vending machine from Pepsi is part of the #FutbolNow campaign, which will be set up this spring and summer, so that you can up your game around the time of the 2014 FIFA World Cup games are going on in Brazil.

The #FutbolNow Skills Challenge on the machine involves performing virtual kick-ups and other skillful tricks, and if you manage to get enough points, the Pepsi vending machine will reward you with a free can of pop.

While this Pepsi vending machine focuses on improving your own game, ahead of FIFA this year, Coca-Cola released a vending machine too, which rewarded fans on rival teams with a soda. Stats for Playful Soccer Vending Machines Trending: Older & Average
Research: 641 clicks in 105 w
Interest: > 3 minutes
Concept: Pepsi Football
Related: 59 examples / 45 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: iconic world cup prints, activity-encouraging promotions, and soccer-themed fast food.