Penguin Books' Reading Campaign Serves as a Reminder to Read

By: Laura McQuarrie - Published: Jul 15, 2014 • References: vimeo & creativecriminals
Part of what makes the Internet so great is the instantaneity of it all, but shorter attention spans also means that fewer people are dedicated to reading anything longer than a couple of paragraphs—but this reading campaign from Penguin gives books a fighting chance by giving them a voice on social media.

Penguin's bookmark comes equipped with a timer, a nano computer with WiFi and light sensor so that it knows exactly the last time a book was opened. To offer some words of encouragement to readers who have put down a book for too long, the bookmark will send a tweet featuring real phrases from the author, or a message in their style of writing. Rather than being forgotten and collecting dust on a bookshelf, this page marker is one that gets books noticed. Stats for Tweeting Bookmarks Trending: Older & Warm
Research: 808 clicks in 96 w
Interest: 0.5 minutes
Concept: "reading Campaign"
Related: 77 examples / 59 photos
Segment: Neutral, 12-35
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