Does the Ad Convey the Message?
Published: May 8, 2007 Updated: Mar 31 2011
In this ad the drinker is peeing fire. This conveys a clear message about the beverage, even if you've never heard of it before. In the picture, it looks like the beverage is called 'Burn', but the font is pretty small so either it isn't very good brand placement or it's a fake ad.