Does the Ad Convey the Message?

By: Jeremy Gutsche - Published: May 8, 2007   Updated: Mar 31 2011 • References: adrants
In this ad the drinker is peeing fire. This conveys a clear message about the beverage, even if you've never heard of it before. In the picture, it looks like the beverage is called 'Burn', but the font is pretty small so either it isn't very good brand placement or it's a fake ad.

Implications - Ads such as this one utilize over-exaggerations of the product attributes. If done right, this strategy can grab the attention consumers instantly. With the right mix of humor and the exaggeration of the product qualities, consumers will show interest in the product being advertised. Companies should not be afraid to take this approach when advertising a certain product. Stats for Pee Flames Trending: Older & Chilly
Research: 3,396 clicks in 472 w
Interest: 4 minutes
Concept: Pee Flames
Related: 44 examples / 34 photos
Segment: Males, 18-55
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