The city council collaborated with ad agency Ogilvy, New Zealand to create 3D illustrations that warn pedestrians of the dangers of crossing the street carelessly.
Illustrations of snakes, fire & sharks were created by Marc Spijkerbosch with a copy that reads, â€œDon't step into danger.â€
Implications - The talented agency involved with this incredible project was Ogilvy New Zealand. The visionary Creative Directors were Jeremy Taine, Basil Christensen and Damon O'Leary. What a great project.