Auckland City Council PSA Gets Creative for Awareness

By: Ayman - Published: Dec 15, 2008   Updated: Aug 10 2011 • References: coloribus
The Auckland City Council wanted to do something creative to raise awareness about the importance of pedestrian safety. See, in Auckland city, over 70% of road crashes involve pedestrians crossing main roads.

The city council collaborated with ad agency Ogilvy, New Zealand to create 3D illustrations that warn pedestrians of the dangers of crossing the street carelessly.

Illustrations of snakes, fire & sharks were created by Marc Spijkerbosch with a copy that reads, “Don't step into danger.”

Implications - The talented agency involved with this incredible project was Ogilvy New Zealand. The visionary Creative Directors were Jeremy Taine, Basil Christensen and Damon O'Leary. What a great project. Stats for 3D Street Art for Pedestrian Safety Trending: Older & Warm
Research: 31,096 clicks in 388 w
Interest: 4 minutes
Concept: 3D Street Art For Pedestrian Safety
Related: 36 examples / 28 photos
Segment: Males, 12-55
Comparison Set: 13 similar articles, including: designer psas, topless blondes in danish road safety tv ad campaign, and stomach-churning safety ads.