The Parma Dairy Products campaign centers around the idea that contemporary life is much more complex than the past. With huge technological advancements rolling out almost every year, if not every month, children are expected to keep up with the pace. This company offers the nutrients needed to do just that. From joysticks to video game controllers and telephones to smartphones, the world really has become more complex.
Created by El taier / Tribu DDB with illustrations by Elizandro de los Angeles, an ad agency based in Guatemala, the Parma Dairy Products campaign is comprised of mirrored silhouettes of children's heads. Plopped in the middle of them are objects that have been modernized such as remote controls and cameras.
Stats for Contemporary Complexity Ads
Trending: Older & Chilly
Research: 1,269 clicks in 192 w
Interest: 2.6 minutes
Concept: Parma Dairy Products Campaign
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: deathly emoticon ads, cinematic plot recipe cards, and common curiosity campaigns.
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