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The Ubi Bene Agency Creatively Advertises a Paris Zoo

By: Laura McQuarrie - Published: • References: designtaxi & prexamples
To advertise the April 12th opening of a new Paris zoo, the Ubi Bene agency set up a totally unmissable stunt in the city.

The stunt involved setting up giant empty crates in front of popular monuments in the city, including the Eiffel Tower and making it look like wild animals had escaped from them.

On the crates were a big picture of animals like giraffes, zebras and jaguars that are now supposedly on the prowl in Paris. As well, the sides of the crates contain information about the grand opening of Paris' Zoological Park, which will hopefully generate some interest before the Paris zoo opens in just a few more days. The stunt is incredibly simple, but it should be one that will delight kids and adults alike, purely because it's so unexpected. Stats for Roaming Zoo Animal Ads Trending: This Year & Buzzing
Traction: 1,426 clicks in 36 w
Interest: 1 minutes
Concept: Paris Zoo
Related: 94 examples / 72 photos
Segment: Neutral, 4-35
Comparison Set: 34 similar articles, including: seductive tribal fashion ads, captive animal portraits, and near focused wild creatures (update).