The Ubi Bene Agency Creatively Advertises a Paris Zoo
Laura McQuarrie — April 11, 2014 — Marketing
References: designtaxi & prexamples
To advertise the April 12th opening of a new Paris zoo, the Ubi Bene agency set up a totally unmissable stunt in the city.
The stunt involved setting up giant empty crates in front of popular monuments in the city, including the Eiffel Tower and making it look like wild animals had escaped from them.
On the crates were a big picture of animals like giraffes, zebras and jaguars that are now supposedly on the prowl in Paris. As well, the sides of the crates contain information about the grand opening of Paris' Zoological Park, which will hopefully generate some interest before the Paris zoo opens in just a few more days. The stunt is incredibly simple, but it should be one that will delight kids and adults alike, purely because it's so unexpected.
The stunt involved setting up giant empty crates in front of popular monuments in the city, including the Eiffel Tower and making it look like wild animals had escaped from them.
On the crates were a big picture of animals like giraffes, zebras and jaguars that are now supposedly on the prowl in Paris. As well, the sides of the crates contain information about the grand opening of Paris' Zoological Park, which will hopefully generate some interest before the Paris zoo opens in just a few more days. The stunt is incredibly simple, but it should be one that will delight kids and adults alike, purely because it's so unexpected.
Trend Themes
1. Interactive Guerilla Marketing - The use of unexpected and attention-grabbing advertising stunts can engage and delight consumers, creating memorable brand experiences.
2. Experiential Advertising - Creating immersive and interactive advertising experiences can generate interest and excitement surrounding a brand or event.
3. Creative Out-of-home Advertising - Utilizing unconventional locations and methods for advertising can capture the attention of a wide audience.
Industry Implications
1. Advertising - Incorporating innovative and creative advertising techniques can elevate a brand's visibility and engagement.
2. Entertainment - Creating unique and surprising experiences for consumers can enhance their entertainment and engagement.
3. Travel and Tourism - Innovative and attention-grabbing advertising campaigns can attract tourists to visit and explore new destinations.
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