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Nescafe Equipped Newspapers with Two Cups to Start Conversations

By: Laura McQuarrie - Published: • References: nescafe & adeevee
Unless you're reading aloud, flipping through a newspaper first thing in the morning is typically a solo activity, unless you happened upon one of the newspapers containing Nescafé's paper coffee mugs.

The paper cups were flat-packed and could be popped off of the page and formed into a 3D mug shape, complete with a handle and everything. For an instant cup of coffee, all people had to do was add hot water to the paper mugs. Although paper doesn't sound like it goes together very well with scorching hot liquids, the cup seems to be made from a paper that's quite thick, so it keeps its shape pretty well.

The Nescafé stunt has been dubbed the 'Pop-up Café,' and it's a smart way to create an instant coffee drink experience for two absolutely anywhere. Stats for Pop-Up Paper Coffee Mugs Trending: This Quarter & Warm
Traction: 392 clicks in 23 w
Interest: > 3 minutes
Concept: "paper Coffee Mugs"
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: camping coffee brewers, coffee container clocks, and travel coffee packaging.