IHOP's 'Pancizza' is a Pancake-Pizza Hybrid for National Pizza Day
Laura McQuarrie — February 8, 2019 — Marketing
References: doordash & foodandwine
Ordinarily, IHOP—the pancake house restaurant chain—would be left out of celebrations for National Pizza Day but this year it is participating in the holiday with its 'Pancizza,' pronounced "Pan-keet-za."
The pizza-inspired pancake is available in Original Buttermilk, savory Bacon and Cheddar and sweet Cupcake flavors, which are authentically served in pizza-style boxes.
In partnership with IHOP, DoorDash will be delivering the pizza-pancake hybrids from select restaurants in certain cities. On February 9th for National Pizza Day, IHOP will be taking over New York City's Bleecker Street Pizza to create the world's first-ever and only Pancizzeria Shop, complete with on-site-only exclusive flavors. A special Pancizza t-shirt will also be available for a limited time as part of IHOP's National Pizza Day celebrations.
The pizza-inspired pancake is available in Original Buttermilk, savory Bacon and Cheddar and sweet Cupcake flavors, which are authentically served in pizza-style boxes.
In partnership with IHOP, DoorDash will be delivering the pizza-pancake hybrids from select restaurants in certain cities. On February 9th for National Pizza Day, IHOP will be taking over New York City's Bleecker Street Pizza to create the world's first-ever and only Pancizzeria Shop, complete with on-site-only exclusive flavors. A special Pancizza t-shirt will also be available for a limited time as part of IHOP's National Pizza Day celebrations.
Trend Themes
1. Food Hybrids - There is an opportunity for other food establishments to create unique food hybrid items that combine two popular dishes in one.
2. Collaborative Promotions - Businesses can collaborate and create promotions that coincide with popular holidays or events to attract more customers.
3. Limited-time Offerings - Creating limited-time offerings gives customers an incentive to visit a business and try something new before it's gone.
Industry Implications
1. Fast Food - Fast food chains can explore food hybrid options to create unique menu items and differentiate themselves from competitors.
2. Food Delivery - Food delivery services can partner with restaurants to offer exclusive menu items or promotions during significant holidays or events.
3. Retail - Retail stores can collaborate with food establishments to provide limited-time exclusive items, such as a Pancizza t-shirt, as a marketing tactic to drive sales.
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