The Palmolive Sta-Soft Ads Promote a Passionate Wardrobe Relationship

By: Meghan Young - Published: Sep 3, 2012 • References: yr & ibelieveinadv
The Palmolive Sta-Soft ad campaign shows just how much this product will change people's perceptions of their clothing. With a tag line that reads, "Love your clothes," it promotes a new loving relationship between a person and their wardrobe. From Superman being unable to shed his classic Clark Kent button-up shirt to the Queen of England sporting an 'I Heart NY' t-shirt during a parade, the Palmolive Sta-Soft ad campaign is all about appreciating pieces of clothes in new ways.

Conceived by the Young & Rubicam ad agency based in Johannesburg, South Africa, the Palmolive Sta-Soft ad campaign was art directed by Grant Seller and Bruce Murphy with creative direction by Michael Blore and Ian Franks. It was photographed by Michael Meyersfeld. Stats for Clothes-Loving Campaigns Trending: Older & Average
Research: 4,153 clicks in 194 w
Interest: 3.9 minutes
Concept: Palmolive Sta-Soft
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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