Children's charity UNICEF has joined forces with paint brand Dulux in the 'Own a Colour' campaign, which lets people own a color from a choice of 16.7 million shades. The selection amounts to the number of colors displayed on an average computer screen.
Each color is being sold for £1 with all proceeds going to UNICEF to help save children's lives. The aim is to raise 16.7 million pounds in record time using social and traditional media to spread the word and get people buying.
People who purchase a color are able to rename it and have it displayed on a dedicated Dulux micro-site.
Celebrities who have already bought into the Own a Colour campaign include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish Saltire Blue) and Sir Roger Moore (Swedish Blue).
Stats for Purchasable Pigment Operations
Trending: Older & Chilly
Research: 404 clicks in 239 w
Interest: > 3 minutes
Concept: OWN A COLOUR
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: charity designer handbags, 59 charitable gift ideas, and charitable band cars.
Purchasable Pigment Operations
More Stats +/-
59 Charitable Gift Ideas
Charity Designer Handbags
Charitable Band Cars
Activist Water Fasts
Charity Halloween Totes