The 'Oven Bits Instead' app is a micro-donation app for iOS smartphones and tablets that encourages people to forgo buying a cup of coffee or other small purchase in favor of putting that money toward a good cause.
The non-profit company created the application to put daily purchasing into context and give users the opportunity to exchange a small, daily purchase for a donation to their charity of choice. Austism Speaks and The American Cancer Association are two examples of charitable organizations partnering with the company. Users can also suggest a charity that they would like to donate to.
Although the company does take 5 per cent of the donation to cover operating costs, the application is a reminder of how a few bucks here or there can make a big difference when going to the right place.
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Stats for Socially Responsible Smartphone Donations
Trending: Older & Chilly
Research: 569 clicks in 211 w
Interest: 0.5 minutes
Concept: Oven Bits Instead App
Related: 78 examples / 60 photos
Segment: Neutral, 12-55+
Comparison Set: 29 similar articles, including: outdoor gear for good, fashion to end violence, and charitable shopping websites.
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