The 'Do Whatever It Takes' website is a platform to raise funds for charity. But unlike other charitable platforms, the site helps to raise money for youth homelessness by having people volunteer to do challenges in exchange for donations.
Visitors of the 'Do Whatever It Takes' site can browse through the different challenges and choose the one(s) he or she would like to donate to. Currently, this includes a man who will wax his "man zone" for $10,000, another who will jog in a Speedo around Minnesota in the middle of winter for $500, and a woman who will eat an entire bottle of Sriracha sauce by the spoonful for $1,000.
As PSFK points out, what sets the 'Do Whatever It Takes' initiative apart from other charitable campaigns is that it puts the attention on people willing to do something considered extreme to benefit others, rather than victimizing those in need. Visit the site to see more challenges and to pledge your donations.
Stats for Challenge-Based Charity Sites
Trending: Older & Mild
Research: 940 clicks in 230 w
Interest: > 3 minutes
Concept: Do Whatever It Takes
Related: 77 examples / 59 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: online marketplaces for good, crowdsourced christmas songs, and superhero charity contests.
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