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Bluetooth-Enabled Fertility Trackers

Fairhaven Launches the OvaCue Wireless Fertility Monitor

— April 25, 2022 — Life-Stages
Fairhaven Health, a leading producer of fertility and women's health products, has announced the launch of OvaCue Wireless, the second-generation update to its highly-trusted OvaCue cycle monitor. The updated version builds on the original model's technology and proprietary algorithms to offer a superior user experience.

Now, the easy-to-use device can sync to any smart device via Bluetooth. Users will be able to access Ovacue's 'OvaGraph' fertility charting app, which they can use to identify their peak ovulation days. Unlike traditional urine tests, OvaCue Wireless is able to provide these insights seven days in advance.

“OvaCue offers more accurate cycle information than urine-based trackers. Most women are fertile just six days a month, so knowing one’s cycle is the single most important part of beginning the journey of trying to get pregnant," said Peter Rizk, OBGYN and fertility specialist.

Image Credit: Fairhaven Health
Trend Themes
1. Bluetooth-enabled Fertility Monitors - Disruptive innovation opportunity for health-tech companies to develop smart, user-friendly devices that can sync with smart devices and offer superior data insights to help women track their fertility.
2. Smartphone-compatible Cycle Trackers - Disruptive innovation opportunity for app developers to create affordable, easily-accessible fertility tracking apps with features like predictive analytics and personalized recommendations for improving chances of conception.
3. Personalized Women's Health Products - Disruptive innovation opportunity for businesses to create a suite of personalized women's health products that cater to women of all ages and body types, including fertility trackers, supplements, and health coaching services.
Industry Implications
1. Health Tech - Opportunity for health tech companies to develop innovative fertility monitoring devices and fertility tracking apps that offer personalized data insights.
2. App Development - Opportunity for app developers to create affordable, easily-accessible fertility tracking apps with features like predictive analytics and personalized recommendations for improving chances of conception.
3. Women's Health - Opportunity for businesses to create a suite of personalized women's health products that cater to women of all ages and body types, including fertility trackers, supplements, and health coaching services.
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