Orchyd's Three-in-One Set Pairs an Tracking App with a Smart Wallet
Laura McQuarrie — April 30, 2021 — Tech
References: orchyd & prnewswire
Orchyd is bringing period care sets into the next generation with its connected solution with a period tracking app and a Bluetooth-enabled smart wallet for stashing various products. As Morgan King, Orchyd's co-founder, says, "We set out to build a better menstrual experience by combining an advanced health app, wellness tracker, geo-location technology, and access to an affordable OB/GYN that is open to everyone, anywhere."
The design was created to be as inclusive as possible, as it does not assume identity or sexuality, and it aims to keep people connected and change conversations surrounding menstruation. The customizable app is an all-in-one resource for tracking flow, fertility, ovulation and overall health, and it provides on-demand OB/GYN access. The Orchyd Smart Wallet is the perfect size for storing a one-day supply of care products.
The design was created to be as inclusive as possible, as it does not assume identity or sexuality, and it aims to keep people connected and change conversations surrounding menstruation. The customizable app is an all-in-one resource for tracking flow, fertility, ovulation and overall health, and it provides on-demand OB/GYN access. The Orchyd Smart Wallet is the perfect size for storing a one-day supply of care products.
Trend Themes
1. Connected Period Care Sets - Connecting period care with advanced health apps, wellness tracker, geo-location technology, and on-demand access to OB/GYNs to build a better menstrual experience.
2. Smart Wallets for Personal Care - Developing Bluetooth-enabled smart wallets for storing necessary personal care products that can be tracked and accessed through mobile apps.
3. Gender-inclusive Health Apps - Developing customizable and gender-neutral health apps that track and analyze menstrual cycles, provide on-demand access to OB/GYNs, and encourage conversations surrounding menstruation.
Industry Implications
1. Feminine Hygiene - Opportunity for feminine hygiene companies to integrate advanced health apps and smart wallets into their product offerings, and improve accessibility to on-demand OB/GYN services.
2. Mobile App Development - Opportunity for mobile app developers to create customizable, gender-inclusive health apps for tracking menstrual cycles, fertility, ovulation and overall health, and provide easy access to OB/GYNs.
3. Wearable Technology - Opportunity for wearable technology companies to develop Bluetooth-enabled smart wallets for storing personal care products and developing a marketplace for a variety of personal care items in partnership with feminine hygiene companies.
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