SKY Campaign Blends Movie Aliens With Sports and Games

By: Vincent Salera - Published: Feb 20, 2009 • References: coloribus
Ah! There’s nothing nicer in life than a good old-fashioned game of chess between two creatures from outer space. These ads for SKY Television bring together the extraterrestrial title creatures from "Alien" and "Predator" for a round of swingball, chess and pool.

My favorite ad is the first one. I just love the way Predator kicks his heels up swinging his racket. These comical ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Gavin Siakimotu and Mike Davison with copy written by Paul Hankinson. Stats for Extraterrestrial Bonding Ads Trending: Older & Chilly
Research: 3,508 clicks in 379 w
Interest: 4 minutes
Concept: Extraterrestrial Bonding Ads
Related: 53 examples / 41 photos
Segment: Males, 12-55
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