The Outback B-Day Chair Lets Your Friends Hug You Through Facebook

By: Alexander Lam - Published: • References: outback.br & ibelieveinadv
Bringing emotionless online birthday messages to life, the Outback B-Day Chair lets your friends hug you virtually. The interactive chair has two outstretched hands to hug the birthday girl or boy. Friends who couldn't make the celebration can use Facebook to send a hug without actually being there. A tablet in front of the chair takes a picture of the reaction so that hug senders can feel like they're actually there.

The B-Day Chair was developed by ad agency Lew’LaraTBWA in order to promote Outback Steakhouse in Brazil. Lew’LaraTBWA created the chair to position Outback as a place where special moments are made and celebrated. By adding a physical touch to digital messages, Lew’LaraTBWA is helping a younger generation get back in touch with the real world. Stats for Social-Powered Hugging Chairs Trending: Older & Mild
Traction: 402 clicks in 60 w
Interest: > 3 minutes
Concept: Outback B Day Chair
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: social-powered casts, snazzy birthday vodka bottles, and social-powered vending machines.