Our/New York, a subsidiary of Our/Vodka, is being introduced as a small-batch, high-quality vodka from the first legal distillery to be opened in Manhattan since Prohibition.
The Our/New York miro-distillery boasts a public tasting room and bar, a retail shop, a gallery, as well as an event space. The locally produced vodka is partly distilled, blended in small batches and bottled at the micro-distillery.
Our/Vodka was established in 2010 and makes vodkas in micro-distilleries in various cities around the world, with each vodka taking on the name of the city where it is produced. While a global recipe is used, each vodka is produced with a focus on locally sourced ingredients to give each products its own unique character and flavor profile—the Our/New York premium vodka for instance, features New York City tap water.
Key Themes Behind This Trend
- Micro-distillery Vodkas
- Disruptive innovation opportunity: Explore the potential for micro-distilleries to create unique and locally-sourced vodkas in different cities.
- Locally Sourced Ingredients
- Disruptive innovation opportunity: Develop strategies to promote and utilize locally sourced ingredients in the production of spirits to cater to the growing demand for unique flavors and sustainability.
- Event-driven Distilleries
- Disruptive innovation opportunity: Create micro-distilleries that incorporate public tasting rooms, bars, retail shops, and event spaces to offer immersive experiences and attract diverse customer segments.
Where This Applies
- Craft Distillery
- Disruptive innovation opportunity: Embrace the trend of craft distilling and focus on creating small-batch, high-quality spirits with a unique local character.
- Hospitality
- Disruptive innovation opportunity: Collaborate with micro-distilleries to create unique hospitality experiences that combine local spirits, tasting events, and cultural immersion.
- Beverage Retail
- Disruptive innovation opportunity: Partner with micro-distilleries to offer a curated selection of locally produced vodkas, targeting consumers looking for distinct and regionally-inspired spirits.
