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The & Other Stories Clothiers Come of H & M

By: Jordy Eleni - Published: • References: stories & missmoss.co.za
The H & M brand has opened & Other Stories, a separate division of the clothing label. The breakout line features both apparel and beauty products, enabling H & M to expand beyond the purview of fashion only.

London's Regent Street is now home to & Other Stories' flagship store. As the powerful company stands behind the new location, it will attract a great deal of attention, if not for H & M's history, then for the assortment of merchandise.

Paired with lip balms, body washes and cleansing gels is a sprawling collection of dainty clothes. This dainty element comes through the black leather strap sandals, heart-shaped flats, all-white leather jackets and light blue skinny jeans. Stats for Spin Off Retailers Trending: Older & Buzzing
Traction: 3,336 clicks in 79 w
Interest: 1.1 minutes
Concept: & Other Stories
Related: 107 examples / 82 photos
Segment: Females, 12-35
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