H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Kanesa David — April 19, 2023 — Lifestyle
References: www2.hm & fashionunited.uk
H&M Beauty is releasing a unique line of 10 everyday vegan staples aimed at Gen Z consumers looking to invest in self-care. OHH! (Oh Hey Hero) was created to provide "an honest and modest curation of products that make life a little easier and a whole lot more enjoyable."
According to H&M Beauty, the 10-piece line-up has been condensed and simplified to reduce stress while enlivening the everyday routine with "super-smart, and dependable" necessary items. The collection comprises body lotion, deodorant, hand cream, body scrub, body serum, and body wash. An aloe vera-infused shaving gel and a five-blade razor are also available to keep pesky hairs out of the way.
On April 20, the Ohh! (Oh Hey Hero) range will debut exclusively at H&M Beauty in more than 2,000 locations as well as online.
Image Credit: H&M Beauty
According to H&M Beauty, the 10-piece line-up has been condensed and simplified to reduce stress while enlivening the everyday routine with "super-smart, and dependable" necessary items. The collection comprises body lotion, deodorant, hand cream, body scrub, body serum, and body wash. An aloe vera-infused shaving gel and a five-blade razor are also available to keep pesky hairs out of the way.
On April 20, the Ohh! (Oh Hey Hero) range will debut exclusively at H&M Beauty in more than 2,000 locations as well as online.
Image Credit: H&M Beauty
Trend Themes
1. Gen Z Skincare - H&M Beauty is launching a unique line of vegan everyday staples aimed at Gen Z consumers looking to invest in self-care.
2. Simplified Beauty Routines - H&M Beauty's OHH! collection was created to provide a condensed and simplified skincare and body care line, reducing stress and enlivening everyday routines.
3. Transparent and Honest Branding - The Ohh! (Oh Hey Hero) line by H&M Beauty aims to provide 'an honest and modest curation of products,' reflecting a trend towards transparent and honest branding in the skincare industry.
Industry Implications
1. Beauty and Personal Care - H&M Beauty's Ohh! (Oh Hey Hero) range reflects a trend towards simplified and transparent skincare and body care, offering disruptive innovation opportunities within the beauty and personal care industry.
2. Retail and E-commerce - H&M Beauty's Ohh! (Oh Hey Hero) range will debut exclusively at H&M Beauty in-store and online, pointing towards opportunities for disruptive innovation in the retail and e-commerce sectors.
3. Sustainability - H&M Beauty's vegan and aloe vera-infused staples reflect a growing trend towards sustainable and eco-conscious skincare and body care, offering disruptive innovation opportunities across various industries, including beauty and personal care, apparel, and consumer packaged goods.
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