The Higher Living Organic Tea Packaging Plays with Ingredients

By: Michael Hemsworth - Jun 10, 2016
References: higherlivingherbs &
Designed by the B&B Studio, the Higher Living Organic Tea packaging puts a certain level of playfulness on display to catch the eye of consumers. Utilizing the imagery of a bird as the mascot, the Higher Living tea branding sees the birds with feathers and wings that are made of the tea ingredients within. This includes a lemon wedge, a slice of coconut and green tea leaves, amongst others.

The Higher Living Organic Tea packaging is a branding refresh that was done to help the brand stay relevant in the constantly changing retail market. The various motifs used throughout help the packaging to be a sweet way for the brand to let consumers know what they're in for before even brewing.