The Orange Gelèe Revival Project is Bringing Back a Beloved Tanning Gel
Laura McQuarrie — December 1, 2023 — Fashion
Tubes of Ban De Soleil Orange Gelèe sell for hundreds of dollars on eBay since the original manufacturer discontinued the 80s tanning gel in 2019 and fans who don't want to fork over $400 for the original product can thank Vacation for its Orange Gelee Revival Project. Although the original manufacturer won't produce Orange Gelèe again, the 80s-inspired suncare brand is stepping in to continue its legacy with the Orange Gelee Revival Project.
The finished product is anticipated to hit shelves in time for summer 2024 and until then, fans are invited to follow Vacation's Orange Gelèe Revival Project on social media to stay up to date with developments. So far, Vacation has announced its 10-person Orange Gelée Advisory Committee, consisting of superfans, notable dermatologists and industry experts.
The finished product is anticipated to hit shelves in time for summer 2024 and until then, fans are invited to follow Vacation's Orange Gelèe Revival Project on social media to stay up to date with developments. So far, Vacation has announced its 10-person Orange Gelée Advisory Committee, consisting of superfans, notable dermatologists and industry experts.
Trend Themes
1. 80s-inspired Tanning Gels - The resurgence of 80s tanning gel products presents opportunities for brands to capitalize on nostalgic trends.
2. Orange Gelèe Revival Project - The Orange Gelèe Revival Project by Vacation is generating excitement and anticipation for the re-release of the discontinued product.
3. Social Media Promotion - Utilizing social media platforms to engage with fans and provide updates is an effective strategy for building anticipation for product releases.
Industry Implications
1. Beauty and Personal Care - The beauty industry can capitalize on the popularity of 80s-inspired tanning products by creating innovative and nostalgic sun care lines.
2. E-commerce and Reselling - The growing demand for discontinued 80s tanning gels presents an opportunity for e-commerce platforms and resellers to provide a secondary market for these products.
3. Public Relations and Marketing - Companies can leverage the excitement around the Orange Gelèe Revival Project to strengthen their brand image and generate positive PR by aligning with nostalgic trends.
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