The Opening Ceremony Lookbook Captures a Couple's Love
Providing you with outfits for both you and your significant other, this awesome lookbook will keep the summer heat alive through the chilly fall weathers. With baggy tops and fitted bottoms, the collection featured in this Opening Ceremony lookbook is the definition of cozy-chic. Check out the featured gallery and see these interesting pieces for yourselves.
Implications - As menswear and women's fashions become increasingly more similar, consumers are open to the idea of sharing clothing between spouses and partners. A company can attract a wider range of consumers by putting the two fashion lookbooks together as one, making more products available to potential buyers who may not have looked at both collections. By blurring the lines of fashion for men and women, the company reaches double the amount of consumers.