Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'

By: Laura McQuarrie - Aug 4, 2016
References: visit.rio & eventmagazine
As an official sponsor of the 2016 Summer Olympic Games in Rio, Panasonic will be participating in the global sporting event by launching a series of experiential activities for fans as part of its Olympic marketing strategy.

The 'Stadium of Wonders' is the corporate pavilion from Panasonic that will showcase screens playing video content collected from more than 25 years of support from the brand as an official worldwide partner. Visitors will also be able to explore a variety of interactive exhibits, giving fans a view of the sporting event from the perspective of Olympians.

Inside the pavilion, people are also able to participate in Panasonic's 'Dream FITA Project,' which involves on-site "FITA" machines that will be able to print a fan's dreams to support its web campaign.