United Airlines' Olympic Ads Photograph Staff and American Athletes

By: Laura McQuarrie - Jun 7, 2016
References: bizjournals
Ahead of the 2016 Summer Olympic Games in Rio de Janeiro, United Airlines is showing its support for Team USA with its out-of-home Olympic ad billboards. These billboards feature selfies of star American athletes like swimmer Missy Franklin, soccer player Kerri Walsh Jennings and decathlete Ashton Eaton alongside United Airlines' own employees.

The selfie-style images are designed to be fairly minimal in terms of text, although they include a message that emphasizes the longstanding relationship between United Airlines and the American Olympic teams: "One Journey. Two Teams."

Alongside these billboards and the commercial that will debut during the opening ceremony, United Airlines will also be giving out branded amenity kits to travelers that takes inspiration from this year's sporting event.