OhGood! Gummy Vitamins are Exclusively at Dollar General
Michael Hemsworth — September 26, 2022 — Marketing
References: dollargeneral & drugstorenews
The OhGood! gummy vitamins are a line of supplements arriving exclusively at Dollar General locations to provide consumers with a cost-effective way to maintain good health. The product range includes a total of 18 items in all, which are each crafted with natural flavors and clean ingredients with no GMOs or gluten in the recipe. The products include varieties for adults and children alike, and are split into several categories to help consumers enjoy the kind of functions they're looking for.
Senior Vice President of Private Brands and Global Sourcing Jackie Li spoke on the new OhGood! gummy vitamins saying, "Everything we do at Dollar General is centered around our customers. As health and wellness is top of mind with our shoppers, we are proud to deliver this line of high quality gummy supplements exclusively at Dollar General under our own brand, OhGood!"
Senior Vice President of Private Brands and Global Sourcing Jackie Li spoke on the new OhGood! gummy vitamins saying, "Everything we do at Dollar General is centered around our customers. As health and wellness is top of mind with our shoppers, we are proud to deliver this line of high quality gummy supplements exclusively at Dollar General under our own brand, OhGood!"
Trend Themes
1. Low-cost Health Supplements - The rise of low-cost health supplements to meet the demands of consumers who want to maintain good health at a lower cost.
2. Natural/vegan Gummy Vitamins - The increasing popularity of natural/vegan gummy vitamins that are made with clean ingredients and contain no GMOs or gluten.
3. Private Label Health Supplements - The rise of private label health supplements as a way for retailers to provide their customers with an affordable option for maintaining good health.
Industry Implications
1. Retail Industry - The retail industry can benefit from offering private label health supplements as a way to meet the demand for affordable health products.
2. Health and Wellness Industry - The health and wellness industry can offer more affordable and natural/vegan options to meet the needs of price-sensitive consumers and those looking for cleaner ingredients.
3. Food and Beverage Industry - The food and beverage industry can explore opportunities to innovate and create affordable and natural/vegan gummy vitamin options to cater to consumers who want a convenient way to maintain good health.
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