Rather than warning drivers with the elements of danger or fatal accidents, these Office of Road Safety ads encourage drivers to slow down in order to enjoy each individual moment life gives you. The softer approach creates an effective way to reach audiences through the emotional connection it creates.
You don’t have to be a driver to appreciate these Office of Road Safety ads; living in the moment is something everyone should do.
Implications - Customers are drawn to advertising that feature a deeper meaning. No longer just looking for attractive imagery, consumers find ones that create a connection more appealing. Companies could focus on creating more of their campaigns with this in mind to grow their audience.