The OFF! Turn Off! 2011 Ads Boasts an Instant Mosquito Repellent

By: Meghan Young - Published: May 10, 2011 • References: & ibelieveinadv
The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your mosquito appeal with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way.

Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.

Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them. Stats for Bugging Bulb Campaigns Trending: Older & Chilly
Research: 651 clicks in 262 w
Interest: 3.1 minutes
Concept: OFF Turn Off
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: colorfully sensual campaigns, creepy cause campaigns, and bacteria-killing bubbles.