Off The Couch Bags Celebrate the Return to Sport
Laura McQuarrie — February 28, 2022 — Eco
References: OffTheCouchBags & newswire
Kellogg's Vector wants to help Canadians celebrate the return of recreational sports with Off The Couch Bags, a line of five one-of-a-kind, limited-edition sports bags that are "made from the couches we've been stuck on for so long." These unique bags are handcrafted in Canada and made from actual pre-loved couches purchased from a community-focused charitable organization.
These bags are designed for the country's favorite sports and the lineup includes The Socctional soccer bag,
The 40-Loveseat, The Ol' Leather for baseball, The Chestpressterfield for toting to the gym and The Slapshottoman for hockey players. Steve Persico, Co-Chief Creative Officer at Leo Burnett Toronto, says "Ripping up the couches we've been stuck on and turning them into sports bags is a symbol of turning our pent-up energy into something positive as we finally get back in the game."
These bags are designed for the country's favorite sports and the lineup includes The Socctional soccer bag,
The 40-Loveseat, The Ol' Leather for baseball, The Chestpressterfield for toting to the gym and The Slapshottoman for hockey players. Steve Persico, Co-Chief Creative Officer at Leo Burnett Toronto, says "Ripping up the couches we've been stuck on and turning them into sports bags is a symbol of turning our pent-up energy into something positive as we finally get back in the game."
Trend Themes
1. Sustainable Upcycling - Opportunity for companies to create innovative products using discarded materials for eco-conscious consumers.
2. Limited Edition Products - Opportunity for companies to create exclusive and unique products for consumers looking to stand out in the crowd.
3. Community-focused Initiatives - Opportunity for companies to engage with and support local charities while promoting their products.
Industry Implications
1. Sporting Goods - Creating sports equipment that promotes sustainability and uniqueness could attract eco-conscious consumers.
2. Furniture - Creating upcycled furniture products could appeal to environmentally conscious customers who prioritize sustainability.
3. Fashion and Accessories - Creating limited edition bags and other accessories made from sustainable materials allows companies to tap into the growing market for eco-conscious fashion options.
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