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The Oatmeal Spot Clear Ad Campaign Shows What People See When They Have a Zit

By: Meghan Young - Published: • References: ibelieveinadv
The Oatmeal Spot Clear ad campaign is at once scary and adorable. Well, scary may not be the right word, at least depending on one's age and experience. In this case, the print ads are clearly targeting a younger audience through storybook-like illustrations and adolescent protagonists. Not to mention that their extreme viewpoint is only something a tormented teen would see.

Conceived and executed by Canvas, an ad agency based in South Africa, the Oatmeal Spot Clear ad campaign might focus on the problem, but it promotes a solution. Its tag line reads, “We know how one little spot can make you feel.” While the disclosure below assures viewers, "So, never fear. Oatmeal Spot Clear will have you feeling human in no time." How could a person doubt it? Stats for Monstrous Pimple Ads Trending: Older & Mild
Traction: 1,353 clicks in 59 w
Interest: 1.1 minutes
Concept: Oatmeal Spot Clear
Related: 51 examples / 39 photos
Segment: Neutral, 4-18
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