The Nutricia Малютка Campaign Shows the Strength a Toddler Needs

By: Meghan Young - May 16, 2016
References: adeevee
On a daily basis, a baby encounters huge obstacles and adventures, which means he or she needs to be fuelled right to properly take them on; that's where the Nutricia Малютка ad campaign comes into play. Nutricia Малютка offers multicomplex nutrition to little ones so that they can take on the world with full gusto.

Whether that means climbing a mountain of a couch, racing on a wooden horse or playing tug of war with a chest of drawers, the Nutricia Малютка has that baby's back. In an adorable series of photos, this is captured perfectly. The Nutricia Малютка ad campaign was conceived and executed by FCB Almaty, an ad agency based in Kazakhstan with creative direction by Kostantin Sobol and copy by writer Dauren Shubayev.