Nuinani was founded in 2011 by Adam and Ben Worrel, who are brothers. It's a organic apparel brand based in Hawaii -- and well, you can tell. "Intentional living" is the name of the game here, as the brand was designed as a response to mass-produced consumerism. Everything is individualized and based on a DIY ethos to the social business. For instance, each tag is handstiched, which is done in an attempt to show that your piece wasn't just run through a machine
"Nuinani donates 5% of every sale to Children’s Hunger Fund," writes Soco Marketplace on the social business. "They are also a part of 1% For Humanity, a movement of businesses dedicated to funding non-profit groups."
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