Rockstar

Nuinani is a Hawaiian Business with Organic Material and a DIY Ethos

By: Tiana Reid - Published: • References: nuinani & socomarketplace
Nuinani was founded in 2011 by Adam and Ben Worrel, who are brothers. It's a organic apparel brand based in Hawaii -- and well, you can tell. "Intentional living" is the name of the game here, as the brand was designed as a response to mass-produced consumerism. Everything is individualized and based on a DIY ethos to the social business. For instance, each tag is handstiched, which is done in an attempt to show that your piece wasn't just run through a machine

"Nuinani donates 5% of every sale to Children’s Hunger Fund," writes Soco Marketplace on the social business. "They are also a part of 1% For Humanity, a movement of businesses dedicated to funding non-profit groups."

Contact Information
Nuinani website
Nuinani on Facebook
Nuinani on Twitter Stats for Craft-Based Apparel Trending: Older & Average
Traction: 1,673 clicks in 91 w
Interest: 1.2 minutes
Concept: Nuinani
Related: 74 examples / 57 photos
Segment: Females, 4-35
Comparison Set: 27 similar articles, including: earthy ethical fashion, organic denim, and natural organic clothing.