Hanahana Launches a New Product Made with Natural Ingredients
Francesca Mercurio — August 10, 2021 — Fashion
References: hanahanabeauty & yahoo
Wellness-focused skincare brand, Hanahana, has announced the launch of its first-ever facial skincare product, Skin Nutrition. This exciting new formula is designed to reduce skin congestion.
The brand is known for its ethically sourced shea-butter products which come from the Katariga Women's Shea Cooperative in Ghana. Hanahana decided to create its first skincare product after surveying its consumer requests. Similar to the rest of the brand's products, Skin Nutrition is made with few ingredients, all of which are ethically sourced. The formula includes kaolin, willow bark, spirulina, hibiscus, and maca. Skin Nutrition is designed to reduce toxins and oils, even the skin tone, moisturize, and promote healthy cell turnover.
To celebrate the launch, Hanahana is hosting a series of pop-ups throughout New York, Los Angeles and Chicago.
Image Credit: Hanahana Beauty
The brand is known for its ethically sourced shea-butter products which come from the Katariga Women's Shea Cooperative in Ghana. Hanahana decided to create its first skincare product after surveying its consumer requests. Similar to the rest of the brand's products, Skin Nutrition is made with few ingredients, all of which are ethically sourced. The formula includes kaolin, willow bark, spirulina, hibiscus, and maca. Skin Nutrition is designed to reduce toxins and oils, even the skin tone, moisturize, and promote healthy cell turnover.
To celebrate the launch, Hanahana is hosting a series of pop-ups throughout New York, Los Angeles and Chicago.
Image Credit: Hanahana Beauty
Trend Themes
1. Minimalist Skincare - Opportunity for disruption lies in creating skincare products using few and sustainably-sourced ingredients to cater to the demand for plant-based and minimalistic beauty products.
2. Ethical Beauty - The trend of prioritizing ethically-sourced ingredients in beauty products presents a disruptive innovation opportunity for businesses to differentiate themselves and cater to the socially conscious customer segment.
3. Pop-up Stores - Pop-up stores are a trend that businesses can leverage to create brand awareness, build customer relationships, and introduce new products, as demonstrated by Hanahana's launch.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of ethically-sourced skincare products by creating plant-based and minimalistic beauty offerings.
2. Socially Conscious Consumer Goods - The trend of ethically-sourced ingredients in skincare products presents an opportunity for disruption in the socially conscious consumer goods industry, where businesses can differentiate themselves and cater to the demand for ethically-produced products.
3. Retail - The trend of pop-up stores provides opportunities for innovation in the retail industry by creating unique customer experiences, building brand awareness, and launching new products.
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