When it comes to sports, girls can play as hard as boys, if not harder at times, which the NPF Softball Played Hard ad campaign shows. Although the sports industry mainly highlights men's athletics, it is clearly time for women to shine; this set of ads is a good place to start.
Conceived and executed by art director Ben Egnal, the NPF Softball Played Hard ad campaign focuses on classic shots involving not-so-classic women. With tag lines such as "We have girls who make boys wish they threw like girls," this campaign is yet another example of how much women are on par with men when it comes to sports. Baseball has never been so exciting.
Stats for Female Fastpitch Ads
Trending: Older & Mild
Research: 8,964 clicks in 229 w
Interest: 1.1 minutes
Concept: NPF Softball Played Hard
Related: 43 examples / 33 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: novel art ads, surrealist activewear campaigns, and risky driving ads.
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