The Packaging Concept for Norvelita Showcases the Product

By: Rebecca Byers - Feb 4, 2016
References: thedieline
This packaging concept for Lithuanian seafood brand Norvelita boasts a delightful cut-out design that showcases the premium products on store shelves. Designed by VRS WPI Vilnius, the dynamic packaging and branding concept is sure to help the quality seafood products stand out on store shelves and catch the eye of new customers.

The black pouch packaging and delicately hued font that matches the tone of the used in the concept is ideal for making the premium product shine by showcasing the brightly color salmon, a testament to its quality and freshness. Another design within the Norvelita range is a white tray design that contains the brand's herring products, which boasts a white and silver palette.