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Cut-Out Salmon Packaging

The Packaging Concept for Norvelita Showcases the Product

— February 4, 2016 — Lifestyle
This packaging concept for Lithuanian seafood brand Norvelita boasts a delightful cut-out design that showcases the premium products on store shelves. Designed by VRS WPI Vilnius, the dynamic packaging and branding concept is sure to help the quality seafood products stand out on store shelves and catch the eye of new customers.

The black pouch packaging and delicately hued font that matches the tone of the used in the concept is ideal for making the premium product shine by showcasing the brightly color salmon, a testament to its quality and freshness. Another design within the Norvelita range is a white tray design that contains the brand's herring products, which boasts a white and silver palette.
Trend Themes
1. Packaging Innovation - The cut-out design packaging concept for Norvelita showcases the potential for unique and visually appealing packaging that can help products stand out on store shelves.
2. Product Visibility - The packaging concept for Norvelita demonstrates the importance of showcasing the product itself, making it more enticing for potential customers.
3. Branding Differentiation - The dynamic packaging and branding concept for Norvelita highlights the potential for unique branding strategies that can set a company apart from competitors.
Industry Implications
1. Seafood - The packaging concept for Norvelita is particularly relevant for the seafood industry, where eye-catching packaging and product visibility can attract more customers.
2. Food Retail - The innovative packaging design for Norvelita provides opportunities for food retailers to enhance their product presentation and attract more attention from consumers.
3. Design and Marketing - The unique packaging and branding concept for Norvelita opens up possibilities for design and marketing professionals to create visually striking solutions that capture consumer attention.
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