While many people concentrate on sexual transmissions of HIV, the Nirlife Oneuse Disposable Syringes ad campaign brings attention to the second biggest cause of the disease: non-disposable syringes. It juxtaposes these two causes for images that are sexually shocking, considering the setting they are placed in.
The Nirlife Oneuse Disposable Syringes ad campaign was conceived and executed by the ad agency DDB based in India. It shows a nurse getting a little too excited over administering a needle to her very willing patient. These sexual positions help to show people that non-disposable syringes are just as dangerous as unprotected sex.
With creative direction by Ravinder Siwach, the clever Nirlife Oneuse Disposable Syringes ad campaign was captured by photographer Mukul Raut and copywritten by Ravinder Siwach.
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