Superstar

The Nike Running Spain Campaign Targets Youthful Frustrations

By: Meghan Young - Published: Jan 27, 2012 • References: villarrosas and ibelieveinadv
The Nike Running Spain campaign addresses the idea that many people go out for a run to blow off steam and to forget about problems that plagued them only minutes before. In this case, the problems take a very youthful turn. Targeting younger generations, this ad campaign revolves around troubles like “I’m 26 and I still live with my parents” and “My little dance last night in Heurtas is today’s trending topic.”

Conceived and executed by Villarrosas, an ad agency based in Barcelona, Spain, the Nike Running Spain campaign shows that there is no worry too big or small that should stop someone from exercising it out of them. With the slogan, “If something is burning you up, burn it by running,” it sends a helpful message that happens to be healthy as well.