Prodigy

Nike Air Jordan XX3

By: Ben Preiss - Published:   Updated: Apr 20 2011 • References: nitrolicious and msnbc.msn
Continuing its wildly successful Air Jordan franchise with the new $230 Air Jordan XX3, Nike dust's MJ off for another over the top ad campaign. The Air Jordan has been credited for sparking the “big sneaker deal” for athletes, the collectors craze and beatings and death for people wearing them perpetrated by those who wanted them.

Implications - The clip takes a retrospective insight into Michael Jordan himself and the Air Jordan brand. Designer Tinker Hatfield reflects on the heritage, design and performance aspects of the sneakers in order to provide a closer insight into what the brand is all about. It's an interesting commentary on one of the most coveted basketball footwear lines in the world.