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The Nic+Zoe Spring/Summer 2014 Campaign is All About Romantic Loungewear

By: Farida Helmy - Published: • References: nicandzoe & fashiongonerogue
Exuding femininity, feel-good vibes and artisan quality, the Nic+Zoe Spring/Summer 2014 campaign uses stunning Russian model Sasha Pivovarova to headline the charming lookbook.

The Nic+Zoe Spring/Summer 2014 campaign is shot all in black and white with an urban backdrop by fashion photographer Mario Sorrenti, capturing the model looking relaxed and seductive while wearing loose-fitting blouses, floppy hats and oversized sweaters.

These whimsically sexy pieces are all about embracing bohemian chic. The new collection will feature colorful pieces including sweaters, skirts, jackets, tops, dresses and pants, in both knits and woven materials.

Inspired by lazy days and the fresh-faced beauty of Pivovarova, the Nic+Zoe Spring/Summer 2014 campaign makes you want to sexily lounge around an eclectic house or go for long sunny walks with your girlfriends to flaunt those fabulous hats. Stats for Dewy Whimsical Lookbooks Trending: This Year & Buzzing
Traction: 4,410 clicks in 41 w
Interest: 3.7 minutes
Concept: Nic+Zoe Spring/Summer 2014
Related: 103 examples / 79 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: clashing colorful collaborative lookbooks, boho rocker lookbooks, and flirty feminine lookbooks.