This video introduces the newspaper app developed by the Tokyo Newspaper in an effort to attract younger audiences and increase family communication levels.
The challenge is straight forward: how do you get children to read the newspaper? In today’s world of electronics, a child may grow up never looking at a newspaper. The video shows this scenario as a father sits on the couch reading the paper beside his son who is playing a game on his iPhone.
The problem is newspapers aren’t made for children to read and can be difficult for them to get interested in. To address this problem, Tokyo Newspaper developed a newspaper app that translates news into easy to digest pieces for kids and includes cartoon character commentary.
Stats for Child-Translating Newspaper Apps
Trending: Older & Average
Research: 811 clicks in 170 w
Interest: > 3 minutes
Concept: Newspaper App
Related: 92 examples / 71 photos
Segment: Neutral, 4-35
Comparison Set: 34 similar articles, including: unforgivingly edited ads, positivity-spreading creative agencies, and inflatable cuddling aids.
Child-Translating Newspaper Apps
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