Diesel 'Live Fast' SS08 Ad Campaign

By: Ayman - Published: Feb 4, 2008   Updated: May 4 2011 • References: diesel & arabaquarius.blogspot
Diesel is launching a new ad campaign for its Spring/Summer 2008 collection called Live Fast.

The campaign is shot by photographer Laurie Bartley with creative shots of models performing actions like changing baby diapers while running or working out on the treadmill while praying. It offers a witty take on fashion on the run!

Implications - Not only do the ads promote the clothing line, but they also promote exercise! People can be seen running absolutely everywhere in their stylish clothing that includes styles for both men and women. Ripped jeans, paint-splattered jeans and even jeans filled with bright colors can all be found in this awesome Diesel campaign. Stats for Fashion on The Run Trending: Older & Buzzing
Research: 49,184 clicks in 433 w
Interest: 4 minutes
Concept: Fashion On The Run
Related: 65 examples / 50 photos
Segment: Females, 18-35
Comparison Set: 24 similar articles, including: new diesel ads, myspace inspired fashion ads, and dark surrealistic ads.