These New BLOOM Gins Come in Two Flavor Options
Michael Hemsworth — March 21, 2020 — Marketing
These new BLOOM Gins have been unveiled by the brand to help satisfy the increasing demand for flavored gins as consumers seek out new interpretations of the classic spirit. The spirit comes in two flavor options including Passion Fruit & Vanilla Blossom Gin and Raspberry & Rose Gin, which are inspired by the Pornstar Martini and Raspberry Mojito cocktails, respectively. Each of the spirits features a 40% ABV with subtle floral notes and sweet fruit flavors to make them perfect for mixologists to use in their next recipe.
Global Brand Director Elaine Maher spoke on the new BLOOM Gins saying, "BLOOM Gin is loved by fans for its style, sass and substance, and with the introduction of our new Fruit and Floral Fusion Gins, we’re giving them the unmistakably smooth taste of BLOOM Gin, but with two of the hottest cocktail flavor trends incorporated. Given that cocktails are now one of the fastest growing drinks categories within spirits, we’re confident that our new Fruit and Floral Fusions will delight consumers, especially over the summer months.”
Global Brand Director Elaine Maher spoke on the new BLOOM Gins saying, "BLOOM Gin is loved by fans for its style, sass and substance, and with the introduction of our new Fruit and Floral Fusion Gins, we’re giving them the unmistakably smooth taste of BLOOM Gin, but with two of the hottest cocktail flavor trends incorporated. Given that cocktails are now one of the fastest growing drinks categories within spirits, we’re confident that our new Fruit and Floral Fusions will delight consumers, especially over the summer months.”
Trend Themes
1. Flavored Gin Spirits - There is growing demand for flavored gins, presenting opportunities for brands to explore unique flavor combinations.
2. Fruit and Floral Fusion Gins - The introduction of these two new flavored gins taps into two popular cocktail flavor trends and presents new possibilities for mixologists to experiment with unique recipes.
3. Summer Cocktail Trends - As summer approaches, consumers are seeking out refreshing cocktail options and brands can capitalize on this trend by offering unique and flavorful spirits and mixers.
Industry Implications
1. Alcohol and Spirits - With the rise in popularity of cocktail culture and unique flavors, the alcohol and spirits industry can explore new product development and marketing strategies for flavored gin spirits.
2. Mixology - The introduction of these two new flavored gins presents exciting innovation opportunities for mixologists to create unique and flavorful cocktail recipes that can set them apart from competitors.
3. Food and Beverage - The growing demand for unique and flavorful alcoholic beverages, particularly during the summer, presents opportunities for the food and beverage industry to explore new product development and marketing strategies.
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