The Never Lose the Love Ad Shows Athletes as Their Younger Selves

By: Katherine Pendrill - Jun 24, 2016
References: gatorade & ispot
A new ad for Gatorade's 'Never Lose the Love' campaign depicts a series of successful athletes as kid versions of themselves. With the Olympics just around the corner, the ad reminds consumers that every great athlete once began as a determined young kid.

In the Never Lose the Love ad, superstar athletes Serena Williams, Usain Bolt, Paul George and April Ross go about their regular training schedule. However, instead of training on their own, each athlete is accompanied by a kid version of themselves that urges them to keep pushing. At the end of the ad, the kid version of each athlete celebrates along with their superstar counterpart as a reminder to never lose your childhood sense of passion and excitement.

Although Gatorade products are nearly absent from the ad, the campaign does a clever job of connecting its brand to athletes of all ages.