LEGO® Group is Championing Inclusivity With 3 New Initiatives
Jana Pijak — April 11, 2024 — Life-Stages
References: lego
The LEGO® Group, along with LEGO® House and the LEGO® Foundation, is launching a series of long-term neurodiverse inclusion initiatives, coinciding with the start of World Autism Acceptance Month.
“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone...We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and we want to support, inspire, and celebrate their creativity. We hope that the changes to our stores, publications and family attractions will have a positive impact and help embrace the diverse needs and strengths of our fans globally," said Colette Burke, Chief Commercial Officer at the LEGO Group about these new initiatives.
To ensure inclusivity, LEGO entities are partnering with KultureCity®, certifying LEGO® House and LEGO® stores as sensory inclusive, providing sensory bags and staff training. Updates to LEGO® Life Magazine aim to enhance accessibility, guided by inclusion experts Special Networks. Additionally, the LEGO® Foundation supports innovations through its Play for All Accelerator program, benefiting neurodivergent children.
By implementing these initiatives, the LEGO® Group continues its mission to make play experiences accessible to all, fostering a more inclusive world for neurodivergent individuals.
Image Credit: LEGO
“All LEGO® entities are united by our mission to inspire and develop the builders of tomorrow and a belief that the benefits of play are equally critical to all children. This fuels our exploration of how to make the LEGO experience more inclusive and welcoming for everyone...We know the LEGO System in Play is enjoyed by neurodivergent fans of all ages and we want to support, inspire, and celebrate their creativity. We hope that the changes to our stores, publications and family attractions will have a positive impact and help embrace the diverse needs and strengths of our fans globally," said Colette Burke, Chief Commercial Officer at the LEGO Group about these new initiatives.
To ensure inclusivity, LEGO entities are partnering with KultureCity®, certifying LEGO® House and LEGO® stores as sensory inclusive, providing sensory bags and staff training. Updates to LEGO® Life Magazine aim to enhance accessibility, guided by inclusion experts Special Networks. Additionally, the LEGO® Foundation supports innovations through its Play for All Accelerator program, benefiting neurodivergent children.
By implementing these initiatives, the LEGO® Group continues its mission to make play experiences accessible to all, fostering a more inclusive world for neurodivergent individuals.
Image Credit: LEGO
Trend Themes
1. Neurodiverse Inclusion Initiatives - Empowering neurodivergent individuals through inclusive play experiences and support programs.
2. Sensory Inclusive Certification - Creating welcoming environments for neurodiverse individuals through sensory-friendly initiatives and staff training.
3. Play for All Accelerator Program - Driving innovation in inclusive play solutions for neurodivergent children through targeted support programs.
Industry Implications
1. Toy Manufacturing - Opportunities for developing inclusive toys and play experiences for neurodivergent individuals.
2. Magazine Publishing - Incorporating accessibility features in publications to cater to diverse readers, including neurodivergent audiences.
3. Foundation Philanthropy - Supporting initiatives that promote inclusivity and accessibility in education and play for neurodivergent children.
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