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The Nescafe Take Time Off Ads Focus on Relationships Rather than Work

By: Leslie Chen - Published: • References: publicis & adsoftheworld
If you've ever found yourself complaining about how hectic your schedule is, then you'll appreciate these Nescafe Take Time Off advertisements.

Coming from ad agency Publicis in Venezuela, the campaign focuses on important things in life that you may be neglecting because of work, like your kids, friends and significant other. The ads show a computer screen desktop with icons covering the faces of these important people while a Nescafe coffee mug sits in the corner, reminding you to "Take some time off."

The Nescafe Take Time Off campaign is a friendly reminder to not let work take you away from the most important things in life: spending time with those you love the most - and also to enjoy a cup of jo while doing so. Stats for Neglectful Coffee Campaigns Trending: Older & Mild
Traction: 2,471 clicks in 79 w
Interest: 1.6 minutes
Concept: Nescafe Take Time Off
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: blunt cautionary driving ads, fresh processed food ads, and devious babysitting campaigns.