The NBC Studio Universal Campaign Revolves Around a Mummy and Cowboy

By: Meghan Young - Published: Nov 8, 2012 • References: yr & ibelieveinadv
Welcoming a terrifying mummy or reckless cowboy with open arms into one's home is taken a bit literally in the NBC Studio Universal campaign. Instead of remaining on the television screen, the posters show these two characters living in the home as guests. Granted, at least they are picking up the slack in terms of house chores.

Once again conceived and executed by the Young and Rubicam ad agency branch based in Rome, Italy, the NBC Studio Universal ad campaign is a spin off of last year's print ads, which focused on hilarious re-makes of classic films. In this case, the NBC Studio Universal campaign was art directed by Corrado Frontoni with creative direction by Alessandro Canale and Vicky Gitto as well as photography by the talented Paolo Cecchin. Stats for Cinematic Guest Ads Trending: Older & Average
Research: 2,066 clicks in 185 w
Interest: 2.2 minutes
Concept: NBC Studio Universal
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: comic book knife ads, war leader accident ads, and kid-friendly retro ads.