Gioni’s Naughty Ads Feature a Role Reversal for Sauce and Human

By: Kyle Towers - Published: Apr 14, 2013 • References: alch1m1a &
These rather naughty ads for Gioni are pretty racy. They feature condiments in the process of spanking human bottoms. This is a clever role reversal as humans usually do such to glass bottled condiments in order to get the sauce to flow out.

This ad suggests that by use of Gioni’s packaging, users will not need to slap the bottom of the container. It also playfully suggests that it is actually rude to spank the condiments.

The series of naughty ads for Gioni might just be the sauciest advertising you may lay eyes on—both for its cheeky nature and the fact that it has been created for actual sauce. The agency Alch1m1a Adv has effectively parodied this social phenomenon that occurs with condiments. Stats for Role-Reversal Condiment Ads Trending: Older & Buzzing
Research: 10,845 clicks in 162 w
Interest: 2.2 minutes
Concept: Naughty Ads
Related: 43 examples / 33 photos
Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: musician mash-up family ads, burger-adorned egg ads, and time-blended historical ads.