The National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans, they have a specific guru who can help them deal and overcome these issues: Cesar Millan.
Conceived and executed by South Africa-based ad agency Ireland Davenport, the National Geographic Dog Whisperer campaign is very clever. It depicts four different scenarios. In one, for instance, a dog is suffering from obesity. In another, a dog discovers that he is not the father of his mate's children. Although there are more canine-centric concerns dealt in this show, these ones are particularly attention-grabbing.
The National Geographic Dog Whisperer campaign was art directed by Bruce Harris.
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